Introduction and scope

Taost is committed to protecting the privacy and security of your personal information. This Privacy and Cookies Notice applies to the processing of personal data, including information we collect and store via cookies, by Taost LLC : In this Notice, we will use the terms “TAOST”, “we”, “us” and “our” to refer to TAOST.

Types of information we process and where it comes from

  • Information you’ve provided to us, including through our websites or applications, or when you attend one of our events.
  • Contact details, including your name, address and contact information (such as phone numbers, email addresses and social media handles), date of birth, job title, location and marketing preferences.
  • Information relating to your interactions with us. Information about our content, products and services that you have enquired about.
  • Photographs and videos.
  • IP addresses, MAC addresses, unique identification numbers, online identifiers (including device IDs and advertising IDs), browser information, location data port information, logical network address, and other similar identifying information required for your devices to communicate with websites and applications on the internet.
  • Technical information from the devices you use to access TAOST content, products and services, for example, the collection of diagnostics (e.g. errors and system statuses) and traffic or location information. Note that devices and applications have their own privacy settings and notices under which they collect your information, so please check and manage your device and application settings.
  • Special category data, including health information.

How we use your information

Your personal data is used by TAOST for the following purposes and legal bases:
In reliance on TAOST’s legitimate interests, including:

  • To respond to general enquiries, queries and complaints from members of the public, the media and investors and to communicate with business contacts.
  • To gather expressions of interest in and to help coordinate, plan and administer events.
  • For advertising, marketing, business development and public relations purposes. This may include communications by post, telephone, SMS, email or other electronic means, using contact details you or your representatives have provided to us.
  • For market research.
  • To capture photographs and videos taken at our events, and to use and communicate the images for marketing and promotional purposes.
  • To monitor, record, store and use service communications we have with you. This helps us to improve the quality of our customer service, to confirm any instructions you give us, and/or for training and development.
  • To promote our people, services and the content on which we have been engaged. For example, by listing the Credits (the names and job titles) of the cast and crew of content on which TAOST worked, and by creating monthly newsletters.
  • To protect or enforce our rights or the rights of any third party and prevent and detect fraud, including by analysing activity on our network to help block unauthorised or illegitimate content, publication of or access to it.
  • For the protection of the legitimate rights and interests of TAOST and/or third parties, including to support legal and compliance activity including the defence of litigation claims.
    Where TAOST has a legal or regulatory obligation, including:
  • Responding to legitimate, lawful requests for information from law enforcement and other government agencies and as part of court orders where TAOST is legally required to provide the information.
  • Processing data to conduct internal investigations as part of responding to requests for information and complaints from regulators, and to comply with requirements from regulators, such as the Information Commissioner’s Office or the Financial Conduct Authority in the UK.
  • Monitoring TAOST’s compliance with Data Protection obligations and principles and maintaining records to demonstrate such compliance, including managing and responding to requests received from individuals exercising their rights under Data Protection legislation.
    Where you have provided your consent, including:
  • For advertising, marketing, business development and public relations purposes.
  • In order to process special category data you’ve provided to us. This may include using data you have provided to us or to our business partners concerning your health to enable us to provide you with assistance and support when you attend one of our events or offices.
    We will also process your data where we need to in order to safeguard your vital interests or those of another person, for example, to support crime prevention and protect the safety of members of the public and TAOST employees.

How we share your information

We work with a number of suppliers and partners to process your personal data for the purposes described above. Where these suppliers and partners act on our behalf they must only process your personal data in accordance with our instructions. The categories of suppliers and partners that we use include:

  • IT and information technology and services companies
  • Marketing and PR companies that deliver our communications
  • Companies that manage and maintain website content
  • Survey partners
  • Freelancers
  • Delivery and courier companies
  • Travel and booking management providers

Sometimes our UK and EU companies share personal data with suppliers and business partners who may process it outside of the UK or European Economic Area. Most of the time the data we share will be with companies who supply services to us to enable us to supply our services to you. We grant these companies access to personal data only where necessary and only where appropriate security measures and controls are in place to protect your personal data in accordance with applicable data protection laws, regulations and regulatory guidance. This means these transfers will take place on the basis of approved data transfer mechanisms, such as UK or EU Standard Contractual Clauses and EU Commission Decisions on Adequacy (country details here).

We may also share personal data with the courts, enforcement agencies (e.g. the police) and with regulatory authorities (e.g. Data Protection Regulators) where this is required, in order for us to comply with our legal and regulatory obligations.

In the event the structure of our business changes, we will pass your personal information to that company. This includes, for example, a merger between us and another company, where another company acquires us or some or all of our assets, where we acquire another company or where our holding company restructures our corporate group.

Your data subject rights

You have the following rights in relation to your personal data:

  • To request access to, erasure of, and/or correction of the personal data we hold about you.
  • To request us to restrict the processing of the personal data we hold about you.
  • To object to us processing personal data relating to you.
  • Where you have given us consent to process your personal data, to withdraw that consent at any time.
  • To obtain certain personal data from us in a format that can be transferred electronically to a third party (also called “data portability”).

Please note that some of these rights are not absolute, and whether you can exercise your right depends on the circumstances. We will keep you informed throughout the process.

You may update, correct or modify any information held by TAOST, or withdraw your consent where your data is processed on the basis of consent, at any time by contacting us using the details below.

All data held by TAOST is processed in accordance with all applicable data protection laws, meaning that the data will only be processed and retained for the purposes for which it was originally collected.

You can contact us using the details below if you wish to find out more about how to exercise your subject rights.

For individuals who are resident in California, please be aware that TAOST does not sell your personal information.

How long we may keep your information

We will usually only keep your information for as long as we need it for the purposes it was collected, and we apply the following retention periods to your information:

  • General enquiries and correspondence are retained for 2 years.
  • Information captured as part of the organisation and administration of events are retained for a maximum of 1 year after the events.
  • Photographs and videos will be retained for a maximum of 5 years after the events.
  • Contact details for advertising, marketing, business development and public relations purposes will be retained for a maximum of 3 years after we last contact you.

We keep the data for this length of time for business reasons because the information is helpful if we receive any enquiries or complaints, and so that we are able to verify your identity when you contact TAOST.

In some cases, information such as contact information and correspondence with notes and complaints will need to be retained for longer periods for regulatory purposes so that TAOST can demonstrate compliance with Data Protection legislation, for example, where we need to evidence that we have responded to and dealt with subject rights requests made by individuals; or to enable us to defend potential legal claims under the statutory periods set out in applicable legislation.

How to contact TAOST

If you have any queries or comments about this Privacy and Cookies Notice, please contact us at

In addition, you can contact the Data Protection Officer by mail at the addresses available on

How to raise a complaint

If you wish to make a complaint about how TAOST uses your information, please contact the Data Protection Officer via email and we will do our best to help. If you are based in the UK or the EU and are still unhappy, you can contact your Data Protection Authority as follows:

  • For the UK company listed above, the Information Commissioner’s Office:
  • For the Bulgarian company listed above, the Commission for Personal Data Protection:

For the Hungarian company listed above, the Hungarian National Authority for Data Protection and Freedom of Information:

Changes to this notice

We will occasionally update our Privacy and Cookies Notice. We will post a notice of any material changes on our website prior to implementing the changes, and, where appropriate, notify you using any of the contact details we hold for you for this purpose. We encourage you to periodically review this Notice to be informed of how we use your information.  

This Privacy and Cookies Notice was last updated on 26th September 2022.